ORCVB Newsroom --> Press Release
Oak Ridge CVB Wins Gold Hermes Creative Award for Website
Hermes Creative Awards Contact: Ed Dalheim 817-277-4040|
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OAK RIDGE, Tenn. (May 19, 2008) – Hermes Creative Awards recently announced winners for the 2008 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Among the winners was the Oak Ridge Convention & Visitors Bureau (ORCVB), winner of the Gold Award for the revamped www.OakRidgeVisitor.com website that helps guide visitors around the Secret City. Hermes Creative Awards recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
"This is the second award we have won for our website in the past few months," said ORCVB President Katy Brown. "We have a very unique, user-friendly site that appeals to the tourism market, but also matches our brand, ‘Unlock the Secrets of America's Secret City.
"Given that today's society is dependent upon using websites for all of their travel needs," Brown explained, "it's very important that we are on the cutting edge of this trend."
The overall goal of the ORCVB's site is to provide information about Oak Ridge to visitors, group tour operators, meeting planners, and members of the media. The website offers information about the city's history, attractions, arts, outdoors, accommodations, shopping, restaurants, a calendar of events, and much more.
There were over 4,000 entries from throughout the United States and several other countries in the Hermes Creative Awards 2008 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 136 categories in seven forms of media and communications efforts – advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.
According to a press release issued by the Hermes Creative Awards, the Gold Award is presented to those entries judged to exceed the high standards of the industry norm.
In October 2007, the new OakRidgeVisitor.com website was honored with its first award, the Silver Web Award given by the American Association of Webmasters. OakRidgeVisitor.com was designed by Techno-Info Comprehensive Solutions, an Oak Ridge based business. Hanna Shapira, president of the company, worked closely with the ORCVB staff to create this award-winning website.
The ORCVB is a non-profit organization, formed to strengthen the area economy through the marketing and promotion of Oak Ridge as a destination for meetings, business, and leisure travel. Visit us online at oakridgevisitor.com or call 482-7821 for more information.
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